Mariya Ortynska became the speaker at the event dedicated to the topic “Trademarks and other intellectual property matters”. This event was hosted by the Selfreliance Association of American Ukrainians in New York on May 13, 2025. It was an opportunity for Ukrainian-founded businesses in New York to dive into the topics of trademark, copyright, and trade secret protection and learn key information from a trademark and copyright attorney in New York.
Managing Attorney of Ortynska Law Mariya Ortynska has communicated valuable and important observations, providing meaningful understanding and perspectives on the subjects and answered a large number of carefully considered questions from the audience.
During the event, Mariya Ortynska shared her insights on the registration process, trademark maintenance and renewal, and basic aspects of copyright protection.
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Besides that, she also covered various aspects, among which were such questions as what happens if a business does not register a trademark, what is the difference between a trademark and the name of a legal entity and a DBA, how to minimize the risks of provisional refusal of trademark registration, how does a trademark differ from copyright and many more, how to protect algorithms, customer and contractor databases, unpatented technologies and manufacturing methods, recipes and much more.
Mariya shared key takeaways for the business developers in the U.S.:
- In the United States, the use of a trademark plays a crucial and foundational role in establishing and maintaining trademark rights.
- Trademark protection in the United States is available at both the federal and state levels.
“I recommend a comprehensive trademark search before filing- not just in the USPTO database, but also state-level and common law sources (such as business name databases and domain names). This helps uncover risks that a federal-only search may miss”, comments Mariya Ortynska.
You may also be interested: Why a Trademark Search Matters: Avoiding Costly Conflicts
If you are interested in trademark/copyright protection or other IP services for your business, contact Mariya Ortynska or easily schedule your consultation in just a few clicks through the Ortynska Law website.