Managing Attorney at Ortynska Law PLLC Mariya Ortynska recently spoke at the webinar “Trademark Protection Essentials for Small Business Owners”, held on August 7, 2025.
The event, organized by the NYC Department of Small Business Services, brought professionals from various industries to explore how to protect their logos, names, and slogans during the in-depth trademark essentials session. Mariya Ortynska delivered a presentation, addressing key issues and common pitfalls related to trademark application and protection.
During the session, Mariya shared practical insights drawn from her experience in trademarks and IP, offering attendees valuable takeaways on the trademark application process, how to minimize the risks of provisional refusal of trademark registration, maintenance and renewal of the trademark, and other topics.
There are several risks associated with postponing trademark registration. If your trademark will be registered by unfair competitors, partners and employees or third parties who accidentally came up with a name similar to yours, you may receive a claim or lawsuit for infringement, spend money on litigation, on filing an opposition to the application filed by your opponent or even be forced to change your domain, website, signage, and reprint products. Registration gives you the right to prohibit others from using the trademark, a competitive edge when engaging with investors, significant advantages of protecting rights on the Internet, including on Amazon, and other benefits.
Mariya also emphasized the importance of the trademark search, as it is a crucial step in minimizing the risks of registration refusal and potential rebranding. Another highlight was the detailed overview of Office Actions by the USPTO, which included grounds for refusal to register a trademark, factors taken into account when considering likelihood of confusion, and real trademark examples.
Mariya Ortynska is committed to helping entrepreneurs protect and strengthen their brands through strategic legal guidance. To get personalized strategy and advice on your trademark portfolio, schedule a consultation in a few clicks.
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